Created by @radical.media, HardBat Classic is an old-school hardbat table tennis brand that was concepted, designed & developed from scratch. To build the brand, a complete graphic identity system was created along with a full campaign of multi-media promotions, advertising & environmental design. To launch the brand, we brought table tennis out of the basement and into the big time by inviting everyone from basement players to professionals to the largest table tennis tournament in the history of the sport. The tournament was held in Las Vegas, featured a $100,000 grand price and was televised as a 2-hour special on ESPN.
identity
promotional
event design
apparel
