In the Fall of 2015, GAP in partnership with Ellen Degeneres and launched a campaign that featured incredible young girls who were extraordinary role models by being true to their passions & themselves.... [+]
GAP loved the campaign and asked Shebang! to helping them highlight true stories of incredible girls and celebrate self-expression.
The campaign encouraged the girls to bring their personal style to the way they wore the clothes and imbued the collection with a feeling that it was comprised of adaptable pieces that could be worn in ways that were unique and personal to each consumer.
By empowering girls Shebang! empowered Gap to include a positive message in their advertising for girls and did so with a successful launch of the Ellen brand that featured a print campaign, In-store advertising, and social media presence. In addition, Shebang! inspired the design of the clothing which was featured on the ELLEN show.
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in-store engagements
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