Baby Gap Gifting was concepted & created to celebrate the “newness” that is inherent with all new arrivals. Shebang created a #babysfirst Platform as a way for the Baby Gap brand to resonate emotionally with all new parents and gift-givers.... [+]
Shebang took the emotions from the anthemic film to create a 360 campaign that lived in print, in-store, ooh, packaging, tv, online, and across social media. In addition shebang leveraged the brand’s existing e-commerce to build within it a destination for the ultimate gift giver.
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print / out-of-home
product innovation
in-store gifting
social
in-store
